How many times have you thought “I need more sales!” and then set to work trying to increase traffic to your site? How many times have you looked at your site statistics and found that your conversion rate is non-existent when your traffic is so high? The reason your not getting more online sales is simple.
Increase Traffic ≠ Increase Online Sales
Sure. You may see a slight increase in online sales when you double your traffic, but I urge you to consider concentrating your efforts on converting more of the traffic you already have. For example, if you’re getting a modest 500 visits per month and your converting 1% of traffic into paying customers you are only getting 5 customers! Increase your traffic by 100% to 1000 visits per month with the same conversion rate and now you have 10 customers. Double is good, right? But wait!
Consider the other option of focusing your efforts on conversions. Through testing and trial & error you manage to increase your sales conversion to 5%. Now your modest 500 visits produces 25 sales. Five times the sales!
The same effort to increase traffic can be used to increase online sales and the results are tremendous!
That’s fine and dandy, but how do I increase online sales?
You have to look at your product, and we’re talking baked goods here on Bakery Butler, and realize that it’s not something people are considering to buy later on. Your potential customers want to order their baked goodies now and when they request a price from you they expect to get it now. If they don’t get it fast your potential customers will move on to the next online bakery and you miss an opportunity to sell your products.
Our research into the minds of online bakery customers show that in order to secure a sale you have to respond within 5-10 minutes. After 10-20 minutes it is very difficult to convince customers that you are ready to take care of them. Anything more than 30 minutes will result in a missed sale.
Focus your efforts on getting the right kind of traffic to your site, and then concentrate on making the sale. Remember that 5% of 500 is worth more than 1% of 2000.
Sign up for Bakery Butler, reduce your response time and increase online sales!
